Platinum hair is back on sale today for $50 each, making it a new, high-demand hair item for some.
The sale is available online and in stores across the country.
The platinum hair sold by G.M. Beauty for $55,000 at Sephora in New York City was the most expensive in the company’s history.
But the company is making a push to compete with the more established brands of the beauty industry, which has traditionally been dominated by established brands.
Beauty has been the largest retailer of platinum hair in the U.S. for years.
In 2018, it surpassed the $50 million mark for the most platinum hair sales ever, according to the company.
The company’s platinum hair sale is not limited to Sephors.
It will also be available in a number of other retailers.
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