Starting up a business is no easy feat. From the initial idea to the launch, it’s a long journey full of new challenges and obstacles. This is even more true for small businesses that are just starting out, as they don’t have access to the same resources and networks as larger enterprises. That said, with the right strategies in place, small businesses can thrive and grow despite the odds. So if you’re looking for ways to take your business from small to great, these seven essential strategies will put you on track for success. Read on to find out what they are!

Strategy #1: Keep Your Customers Close

The first strategy for growing your small business effectively is to keep your customers close. This means maintaining good communication with your customer base, understanding their needs and concerns, and providing them with the best possible service. Good customer service will bring customers back to your business again and again, and it is one of the most important aspects of running a successful small business.

It can be difficult to keep track of all your customers and their preferences, but there are a few simple steps you can take to make sure you are giving them the attention they deserve. First, create a system for tracking customer contact information and notes on their individual preferences. This could be a simple spreadsheet or document, or you could use a Customer Relationship Management (CRM) software program. Secondly, make sure you are responsive to customer inquiries and concerns in a timely manner. Customers should never feel like they are being ignored or that their concerns are not important to you.

Finally, always go above and beyond to give your customers an exceptional experience. This could mean going out of your way to help them find the right product or service, offering them discounts or coupons, or simply taking the time to listen to their suggestions and feedback. By making your customers feel valued and appreciated, they will be more likely to continue doing business with you for years to come.

Strategy #2: Focus on Quality, Not Quantity

It can be tempting to try to grow your small business as quickly as possible. However, it’s important to focus on quality, not quantity. Trying to grow too fast can lead to problems down the road, such as poor-quality products or services, unhappy customers, and even financial difficulties.

Instead of trying to grow too quickly, focus on providing high-quality products or services. This will help you attract and retain customers, which is essential for any business. It’s also important to make sure you have the systems and processes in place to support growth. For example, if you’re manufacturing a product, you need to have a good supply chain in place so you can scale up production as needed.

Taking a thoughtful and strategic approach to growth will help ensure that your small business is successful in the long run.

Strategy #3: Get the Word Out

If you want people to know about your small business, you have to get the word out there. There are a number of ways to do this, but some are more effective than others. Here are a few of the best ways to get the word out about your small business:

1. Make sure your website is optimised for search engines. This will help people find your site when they search for keywords related to your business.

2. Use social media to reach a wider audience. Create profiles on popular platforms like Facebook, Twitter, and LinkedIn, and share engaging content that will interest your target market.

3. Get involved in your local community. Attend events, sponsor charity fundraisers, or host workshops and seminars. This will help raise awareness of your brand in the local area.

4. Advertise in relevant publications or online directories. Make sure potential customers can easily find information about your business when they’re looking for it.

5. Get creative with marketing campaigns. Brainstorm unique ways to promote your business and get people talking about it. Traditional advertising methods can be effective, but thinking outside the box can really make you stand out from the competition

Strategy #4: Think Long-Term

If you want your small business to be successful in the long-term, you need to think long-term. That means having a clear vision for where you want your business to be in 5, 10, or even 20 years. It also means making decisions that will benefit your business in the long-run, even if they may not be the most immediate or profitable.

Of course, this isn’t always easy. There will always be short-term temptations and short-term challenges. But if you can keep your eye on the long-term goal, you’ll be much more likely to achieve lasting success.

Strategy #5: Stay Lean and Mean

The most successful small businesses are the leanest and meanest. They have a lean business model that allows them to operate with a small staff and a small budget. They keep their overhead low and their profits high.

To be successful, you must learn to stay lean and mean. You must be willing to do more with less. You must be willing to work hard and sacrifice your personal life for the sake of your business. You must be willing to make tough decisions that will impact your bottom line.

If you can commit to these things, then you will be on your way to growing a successful small business.

Strategy #6: Delegate and Automate

One of the most important things you can do to grow your small business effectively is to delegate and automate as much as possible. This will free up your time so that you can focus on more important tasks, and it will also help to improve your efficiency.

There are a few different ways you can delegate and automate tasks in your business:

1. Hire an assistant or virtual assistant to handle some of the tasks that you don’t have time for.

2. Use software or online tools to automate repetitive tasks.

3. Outsource certain tasks to freelancers or other businesses.

4. Create systems and processes so that tasks can be completed more efficiently.

Delegating and automating tasks is an essential part of growing your small business effectively. By taking care of the little things, you can free up your time and energy to focus on the bigger picture.

Strategy #7: Be Persistent

The seventh essential strategy for growing your small business effectively is to be persistent. This means continuing to marketing and sell your products or services even when you don’t see immediate results. It can be tempting to give up when you don’t see results right away, but it’s important to stick with it. The more you market and sell, the more likely you are to find success.

One way to stay persistent is to set goals for yourself. Break down your larger goal into smaller, attainable goals. For example, if your goal is to increase sales by 10% this year, break that down into monthly or weekly goals. This will help you track your progress and keep you motivated.

It’s also important to remember that not every marketing effort will be successful. You’ll need to experiment until you find what works best for your business. Don’t get discouraged if something doesn’t work out as planned; just move on to the next thing. The key is to keep trying new things until you find a winning formula.

If you can stay persistent and never give up on your dreams, you’ll eventually find success as a small business owner. These essential strategies will help you get there.


Growing a small business is no easy task, but with hard work and dedication it can be done. By utilizing the seven essential strategies outlined in this article, you should be able to grow your small business effectively. These strategies include developing an effective marketing strategy, creating an impressive website that converts customers into loyal customers, leveraging new technologies to better serve your customer base and more. With these strategies in place, you will have the necessary tools to take your small business to the next level of success.